http://www.bostonknows.com Boston Knows en-us Oct 11, 2008 - 02:10 pm Oct 11, 2008 - 02:10 pm http://blogs.law.harvard.edu/tech/rss Boston Knows RSS Feed editor@example.com webmaster@example.com http://www.bostonknows.com/pages/index.php?item=1539&group=20 Panelists to date: Megan Burns, Senior Analyst, Forrester Research; Elaine Haney, President, Tributes.com Measuring marketing success has been the driving force of Internet advertising. But as brand owners seek to make an impression online, click through rates and action metrics are not as valuable as brand lift or share of voice. In fact, the use of social media can impact a brand with virtually no spending, but measuring that impact is a challenge. In the next event of the MITX Digital Strategy series, expert panelists will cover the latest tools and techniques that deliver value, track results and ultimately, help your digital campaign succeed. Join us for this information session as we explore the available options for measuring the impact of emerging technologies and online mediums on your brand. Aug 28, 2008 - 03:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1538&group=20 Ok, so your online video site is up and running, or maybe you’re still planning its launch. Your attention quickly turns to the most urgent question of all: how can you – or your clients - actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams? The choices are many. Since it’s still so early in the online video market’s evolution, data and best practices can be hard to find. In this timely panel discussion, you'll learn from experts about today's best practices in monetization, hear about concrete examples that are working, and gather valuable data. During the discussion, the following questions will be answered: How are publishers, brands, media companies and agencies successfully making money with online video today? What criteria should you use to evaluate each revenue model’s merits? What are the pros and cons of each approach? What tools are available to capitalize on each approach? Who are some of the key partners to know about? What are the upcoming trends to be aware of? Where can you go to find useful data? Sponsored by: permissionTV Aug 28, 2008 - 10:08 am http://www.bostonknows.com