http://www.bostonknows.com Boston Knows en-us Oct 11, 2008 - 03:10 pm Oct 11, 2008 - 03:10 pm http://blogs.law.harvard.edu/tech/rss Boston Knows RSS Feed editor@example.com webmaster@example.com http://www.bostonknows.com/pages/index.php?item=1542&group=73 Join us for the next event in the MITX Marketing Technology series! We’re inviting a panel of experts to discuss the vendor landscape and strategies organizations are using in approaching the technology behind social networking. This includes exploring: How organizations should approach evaluating community platforms? Does it make sense to buy or build your own community tools? How viable are open source & white label social networking frameworks? What are the key features and functionality these platforms provide? What are the trade offs between software and hosted options? What are some lessons learned from companies who have recently implemented community platforms? Oct 01, 2008 - 11:10 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1539&group=73 Panelists to date: Megan Burns, Senior Analyst, Forrester Research; Elaine Haney, President, Tributes.com Measuring marketing success has been the driving force of Internet advertising. But as brand owners seek to make an impression online, click through rates and action metrics are not as valuable as brand lift or share of voice. In fact, the use of social media can impact a brand with virtually no spending, but measuring that impact is a challenge. In the next event of the MITX Digital Strategy series, expert panelists will cover the latest tools and techniques that deliver value, track results and ultimately, help your digital campaign succeed. Join us for this information session as we explore the available options for measuring the impact of emerging technologies and online mediums on your brand. Aug 28, 2008 - 03:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1534&group=78 RiverSing along the Charles is back on 9/21. "Join us as we celebrate the 5th annual RiverSing with Revels celebrating the beginning of fall on the banks of the Charles River." Aug 25, 2008 - 04:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1526&group=73 Residents give their reactions to the Y signs popping up around Cambridge. Aug 16, 2008 - 08:08 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1525&group=78 Club Passim has posted their schedule of fall music classes. Brush up on your guitar or learn to yodel. And do it soon, I hear the Rapture needs musicians. Aug 15, 2008 - 11:08 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1523&group=73 Eleonora is playing for FREE at Berklee's Regattabar Courtyard Series on Wednesday, 8/20 from 5:30-7:30. Aug 15, 2008 - 11:08 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1521&group=78 Chef Jody Adams rolls out a new list of bar nibs in time for late summer snacking. Get three antipasti like duck liver pâté, orange beets with ricotta salata and basil, and saffron peppers with mint for $10. Mon.-Fri., 5:30-11 p.m.; Sat., 5:30 p.m.-midnight; Sun., 5:30-10 p.m. at Rialto at the The Charles Hotel, 1 Bennett St., Harvard Sq. (617-661-5050). Aug 14, 2008 - 12:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1517&group=76 “Transportation reform for the US- are Americans ready?” Thu. Aug. 21, 7 - 8:30 pm by Gary Toth, Director of Transportation Initiatives for the Project for Public Spaces @ LivableStreets office space, 100 Sidney Street, Central Square, Cambridge Aug 13, 2008 - 01:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1514&group=76 GreenPort is a community group in Cambridgeport that offers free greening of your home (insulating doors, pipes, etc.) if you supply the tools. They're hoping to do one home a month. Aug 13, 2008 - 01:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1504&group=73 Red Line trains are authorized to rev it up to 25 mph over the bridge, up from the previous 10 mph. Aug 11, 2008 - 08:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1484&group=73 Laura Cortese plays Kendall Square this Wednesday from 12:30-1:30 as part of Club Passim's Summer Series. Free music! Aug 05, 2008 - 01:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1477&group=73 Learn more about the Museum of Science Wind Turbine project on Wednesday 8/6 at 7pm at East End House, 105 Spring Street, Cambridge. Aug 05, 2008 - 12:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1476&group=73 A piece on Community Gardens in Cambridge, including locations and how to get your own plot. Aug 05, 2008 - 12:08 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1469&group=73 I'm not sure this is the wisest time to be cracking down on bicyclists, but Cambridge is doing it. There are plenty of Masshole cyclists to be sure, but is it maybe time for the Greater Boston area to unite and make a strong push behind cycling laws, paths, and awareness? There will only be a growing bitterness between cyclists, drivers, and pedestrians, all of whom at different times are justified in their anger, unless the issues are approached head on and with a certain creativity. Aug 05, 2008 - 10:08 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1450&group=76 Whole Foods on Prospect St. in Central is serving as a compost drop-off point for its Cambridge customers. It's a very cool and successful program. Jul 27, 2008 - 03:07 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1437&group=78 "Ten current and former Harvard students are “putting on a show” this Friday and Saturday nights to raise funds for a friend’s kidney transplant. " The show takes place at the First Church, 11 Garden Street in Harvard Square. Jul 23, 2008 - 04:07 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1409&group=78 Waiters raced up and down Holyoke Street in Harvard Square to celebrate Bastille Day. I'm having a difficult time figuring out who won. Jul 14, 2008 - 07:07 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1402&group=73 They're seeking a variance in install 7 wind turbines. Jul 10, 2008 - 04:07 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1399&group=81 Kendall Square hosts free music twice weekly Tuesdays and Thursday 12-2 from June-November. Jul 10, 2008 - 03:07 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1394&group=73 As marketers continue to seek out new and innovative ways to connect their brands with consumers, Branded Entertainment has become one of the fastest growing channels. In fact, a recent study by PQ Media, a custom media research company, showed that over 50 billion dollars was spent in 2006 on Branded Entertainment. But the use of this strategy is no longer just about product placement; it is now the combination of multiple audio-visual programs and a brand. So, how are brands successfully creating entertainment – whether it be video games, music, video or viral programs – to build their image, target audiences effectively and drive sales? In this forum, attendees will hear from industry experts who will talk about their experiences and challenges and how they are reinventing the world of entertainment, branding and marketing. Discussion points include: What is the definition of branded entertainment today? How well does it work compared to other advertising methods? How can it be integrated into other campaigns? What steps should be followed to get started on a branded entertainment campaign? What are the best ways to measure the effectiveness of your branded entertainment initiatives? Fees: Members: $35 Non-members: $70 Registration: Deadline: July 16, 2008 at 10:00 AM Jul 09, 2008 - 01:07 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1383&group=78 I found this in the Lola freebie--The Minda de Gunzburg Center for European Studies at 27 Kirkland Street apparently has a great little garden courtyard for a green getaway in Cambridge. There's a gate on the side, so no need to even go through the building. Jul 05, 2008 - 01:07 pm http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1364&group=73 Meat is the subject, and sometimes the medium, of the new show "Meat After Meat Joy" at the Pierre Menard Gallery in Cambridge. Jun 27, 2008 - 07:06 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1355&group=79 Let me parse this. Outpost 186 is in Cambridge at 186 1/2 Hampshire St. Terry Riley is a composer. In C is a composition known is an aleatoric piece composed in "1964 for any number of people, although he suggests "a group of about 35 is desired if possible but smaller or larger groups will work"[1]. As its title suggests, it is in the key of C. It is a response to the abstract academic serialist techniques used by composers in the mid-twentieth century and is often cited as the first minimalist composition." Might I suggest wikipedia-ing? Jun 24, 2008 - 11:06 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1353&group=76 Photo gallery with a write-up about Monday nights at the Enormous Room in Central Square. Neat place to hang out during the week. Jun 24, 2008 - 07:06 am http://www.bostonknows.com http://www.bostonknows.com/pages/index.php?item=1345&group=76 Literal dancing in the streets this Friday from 7-11pm in Cambridge in front of City Hall. It's like the Cantab, only way bigger. Jun 23, 2008 - 10:06 pm http://www.bostonknows.com