[url] http://www.wbztv.com

• DIGITAL RESOURCE STRATEGY
• SALES TRAINING
• CONTENT DEVELOPMENT TRAINING

WBZ-TV wanted to move beyond one-way broadcast into an active conversation with their community.

We helped them define, department by department, the strategy and tools for connecting to their audience. We then provided the training to make it all happen. In less than a year, a number of innovative concepts developed organically across WBZ-TV.

At Declare Your Curiosity, Bostonians can pose questions about life in their city. Their curiosities regularly inspire on-air stories.

The WBZ-TV morning team connects to their community at the Conversation Nation blog. Their postings typically receive double-digit comments, making it one of the most active blogs in Boston.

What’s In Store offers local businesses four minutes of airtime to tell the story of their product or service. WBZ-TV archives the segments at wbztv.com and sends the businesses a copy for their own websites.

With the help of their community, WBZ-TV has become much more than just another TV station.