[url] http://www.nysbroadcasters.org/
- DIGITAL SALES TRAINING
The New York State Broadcasters Association (NYSBA) had two goals in mind:
- Emphasize the importance of digital media to their members.
- Provide sales training to help members generate new digital advertising revenue.
We suggested NYSBA build on the success of their Television Sales Academy, a popular two-week seminar, by designing a Digital Leadership Academy to develop their members’ digital sales expertise.
NYSBA invited their top digital sales professionals to a two-day conference where they rubbed elbows with industry leaders and attended sessions on topics ranging from Educating Local Business About Marketing Online to Working More Effectively with Digital Advertising Agencies.
Based on the overwhelmingly positive feedback from both attendees and presenters, NYSBA has made the Digital Leadership Academy an annual event. They’ve also inspired other broadcasters associations to start similar initiatives.