national arts marketing project

[url] http://www.artsandbusinesscouncil.org/programs/national-arts-marketing-project-namp/about-the-national-arts-marketing-project.php

COMMUNITY DEVELOPMENT TRAINING

As part of their National Arts Marketing Project series, the Arts & Business Council of Greater Boston requested a three-hour workshop on developing and engaging communities using digital tools.

Our objective in developing this training was to help organizations stop chasing buzzwords and instead, make a clear-eyed assessment of their needs. We developed a set of criteria to help attendees develop thoughtful digital strategies unique to their goals and available resources:

Marketing Goals
Financial Resources
Time Management
Viral Impact
Communication Behavior
Ease of Use

Using these criteria to assess a variety of digital tools, we walked participants through the process of selecting the right mix of technologies for their organization.