[url] http://www.artsandbusinesscouncil.org/

• MARKETING STRATEGY
• GRAPHIC DESIGN
• WEB DEVELOPMENT
• CONTENT DEVELOPMENT TRAINING

The Arts & Business Council (A&BC) has the challenge of serving two disparate constituencies:  business and the arts. The shared mission of these two group is promoting the “business of the arts.”

By guiding A&BC toward a simple, easy-to-use website that still integrates visual design elements, both communities had their needs met.

News, event, and resource content were re-packaged to create a customized experience for each community as reflected on the right column of the homepage.

A&BC is building a video archive for its Training Resources to make their experts available on demand to both their business and arts communities as they continue to work toward making Boston’s art and cultural institutions more effective.