valuing the worth of a digital strategist

Stephen — Thu, 23 Jul 2009 19:40:32 +0000

When you are thinking about buying something new for the first time, it’s hard to know how much you should pay for it.

After doing some research, talking to others who have made a similar purchase and assessing the benefits of this potential investment, you end up deciding on what you think is a fair price.

When you hire a digital strategist for the first time, you will most likely go through a very similar process.

To make a familiar comparison, the services offered by a digital strategist are very similar to those of a lawyer. Lawyers are hired in the business world to help you navigate the unfamiliar waters of the legal world, as well as to protect your business.

A digital strategist also serves as a guide, helping you make the best decisions possible in regard to your digital communication investments. Not only will they help protect your business like a lawyer, but they will also seek out new opportunities to help your business grow.

More often than not, a digital strategist will help you save money and will also help you avoid costly mistakes.

Don’t know how much it will cost to redesign your website? A good digital strategist will not only help determine the best price for your web project, but will also help you avoid unnecessary “bells and whistles” web developers typically throw in that unnecessarily increases the overall cost of your project.

Need a digital strategist? We can help.

stop chasing buzzwords, build a strategy

Stephen — Tue, 21 Jul 2009 14:24:22 +0000

Here’s something we often tell our clients when they want to use the latest communication technology, “If you think it’s cool, that’s a red flag”.

What do we mean by that? “Cool” isn’t a measure for success. It’s hardly a marketing objective (for most products and services anyway) or even a business goal. Twitter or Facebook might seem cool, but will they help achieve your goals? If they won’t have any business impact, why use them?

If you have a written marketing or communications strategy, then you should never have to chase after buzzwords.

Remember, YouTube, MySpace, Twitter and texting are merely communication tools. Your strategy should dictate which communication tools are the most appropriate and most effective for achieving your goals.

“Cool” makes you unfocused, strategies lead you toward success.

Don’t have a digital communications strategy? We can help.

BostonKnows » Digital Strategy

valuing the worth of a digital strategist

stop chasing buzzwords, build a strategy