Author Archive
valuing the worth of a digital strategist
Thursday, July 23rd, 2009
When you are thinking about buying something new for the first time, it's hard to know how much you should pay for it.
After doing some research, talking to others who have made a similar purchase and assessing the benefits of this potential inves... read more
stop chasing buzzwords, build a strategy
Tuesday, July 21st, 2009
Here's something we often tell our clients when they want to use the latest communication technology, "If you think it's cool, that's a red flag". ... read more
best uses for twitter
Tuesday, June 9th, 2009
Many people ask us, why use Twitter? Well there are several reasons. Like any other digital communication tool, to be used effectively it has to have a focus. ... read more
successful websites have a clear focus
Tuesday, June 9th, 2009
What makes a website successful? Focus. It’s that simple.
When the focus is clear, it’s easy for people to grasp and recommend to others, expanding your core community. ... read more
90 video clips about massachusetts travel
Tuesday, June 9th, 2009
In the summer of 2008, the Massachusetts Office of Travel and Tourism ran an innovative television campaign. They produced 90 different commercials, each highlighting a uniquely Massachusetts summer outing. Every day for the entire summer, they aired... read more