Here’s something we often tell our clients when they want to use the latest communication technology, “If you think it’s cool, that’s a red flag”.

What do we mean by that?  “Cool” isn’t a measure for success.  It’s hardly a marketing objective (for most products and services anyway) or even a business goal.  Twitter or Facebook might seem cool, but will they help achieve your goals?  If they won’t have any business impact, why use them?

If you have a written marketing or communications strategy, then you should never have to chase after buzzwords.

Remember, YouTube, MySpace, Twitter and texting are merely communication tools.  Your strategy should dictate which communication tools are the most appropriate and most effective for achieving your goals.

“Cool” makes you unfocused, strategies lead you toward success.

Don’t have a digital communications strategy?  We can help.