What makes a website successful? Focus. It’s that simple.

When the focus is clear, it’s easy for people to grasp and recommend to others, expanding your core community.  Just think of the most popular websites and their focus:

* Google – Search
* Facebook – Social Connections
* Yelp – Business Reviews
* Craigslist – Classifieds
* Flickr – Photos
* YouTube – Video

What about bostonknows?  Our focus is  developing communities using digital tools.

To give your website more focus,  first establish your site’s goals.

Then you determine how to measure the success of your site in achieving that goal. Success doesn’t necessarily mean the biggest numbers, it means the right numbers.

You want your website to mainly attract your target audience, helping to further sharpen your message and firmly establish your community.

The best ideas are usually the simplest ones. The same is true on the web, whether you’re a neighborhood non-profit or a Fortune 500 enterprise.

Want to give your website more focus?  We can help.